Web Personalization for Insurance
AI that tailors content, products and offers on an insurer’s website to each visitor in real time, helping customers find the right cover faster and turning more visits into quotes and policies. Customer: a leading non-life insurer.
Most insurance websites show every visitor the same pages, even though their needs differ widely: someone who has just bought a car, someone planning a trip, or a business owner looking for property cover. Web Personalization for Insurance uses AI to understand each visitor’s context and adapts what the website shows to match it.
Customer: a leading non-life insurer
How it works
Collect consented signals
Web behaviour is collected per cookie consent and combined with campaign data
AI selects content
An AI model scores interest and picks the most relevant content or offer
Render instantly
The site renders personalized content within marketing’s rules and messages
Measure & improve
Clicks, quote requests and purchases are measured to keep improving models
These steps are arranged from the existing content of this page.
The challenge
- Insurance products are many and complex, so visitors struggle to find the cover that fits them
- Many visitors leave before requesting a quote or finishing a form
- Web behaviour, campaign and existing-customer data sit in separate systems, making them hard to use for personalization
- Marketing teams want to test messages and offers quickly without a website change every time
Stream’s approach
- Understand the visitor from consented signals such as pages viewed, channel and campaign of arrival, device and stated interests
- Segment and predict interest with AI models to choose the right next product, content and offer (next best offer)
- Personalize pages in real time: banners, recommended products, articles and FAQs tailored to each segment
- Test and learn continuously with A/B testing to measure what works and feed the results back into the models
- Connect to existing systems such as the CMS, quotation engine and CRM, without rebuilding the website
Benefits
- Customers find relevant products faster and get a more personal experience
- More visitors request a quote, buy online or leave their details for an agent to call back
- Marketing can test and measure campaigns quickly on real data
- Designed for PDPA: consent-based data use, controlled access to personal data and a full audit trail
Who it is for
- Non-life and life insurers growing online sales
- Digital marketing and e-commerce teams at financial-services firms with broad product ranges
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